You’ve heard of calcium to fortify your bones and exercise to fortify your muscles…but what are you doing to keep your hair strong and healthy? Introducing new ammonia free color service—this revolutionary professional hair color fortifies every strand giving you shinier, healthier-looking hair and amazing color after just one salon visit. Read on to learn why you should choose a ammonia free color service—then talk to your stylist about booking your appointment today! TOP 5 REASONS TO ASK YOUR STYLIST FOR A AMMONIA FREE COLOR SERVICE 1. 2X FORTIFIED HAIR* Breakthrough formula features protein extracts that penetrate deep into every strand, leaving hair 2X fortified vs. uncolored hair.  2. ZERO AMMONIA, ZERO ODOR Say goodbye to that typical salon hair color smell. The revolutionary Zero Ammonia formula means no odor, no discomfort—just amazing color. 3. 100% COVERAGE Your stylist can cover gray flawlessly while leaving hair shiny, conditioned and fortified. 4. MULTI-DIMENSIONAL, 4D COLOR RESULTS Hair is infused with long-lasting color that’s radiant and multi-dimensional—never dull or flat. 5. UNLIMITED COLOR POSSIBILITIES Features an incredible range of shades including brilliant brunettes, vibrant reds and beautiful blondes, so your stylist can custom blend a Chromatics color that’s perfect for you.